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Painting with Fire at Weylandts


For centuries, the art of building thatch roofs has stood as a testament to craftsmanship and natural materials, preserving a timeless tradition that has adorned homes and structures in various parts of the world. Thatch roofs, known for their rustic charm and durability, offer a unique connection to nature while providing insulation and long-lasting beauty.


Vertical Thatching

Image: Sonja du Plessis - Group VM: Styling & Creative - Weylandts


Weylandts, the renowned furniture brand, embarked on an innovative project that breathed new life into the art of thatch. Sonja Du Plessis, Visual Merchandiser and Stylist at Weylandts, approached me with an idea that ignited my excitement - painting with fire on thatch.



Preserving a Timeless Tradition

Thatch roofs have been created through generations by layering dry vegetation such as straw or reed. Skilled craftsmanship ensures a water-resistant fit, honouring cultural heritage and sustainable practices. Weylandts, always keen on embracing unique concepts, had installed vertical thatching on a wall in selected stores for their winter concept. Now, for the summer, they wanted to take it a step further by branding a pattern onto the thatch using heat.


Weylandts Furniture Store Thatch Display Window

Image: Sonja du Plessis - Group VM: Styling & Creative - Weylandts



Pushing Boundaries of Art


When Sonja expressed her desire to push the boundaries, I knew I was the right person for the job. We met in person to discuss her idea and decided to test it on a small panel. With the guidance of a thatching expert and three weeks of trial and error, incorporating necessary safety precautions, we were ready to bring this fiery concept to the stores.


Weylandts Furniture Store Thatch Display Window

Image: Artep Studio


Painting with Fire - Intense and Exciting


Let me tell you, painting with fire is an exhilarating and intense experience. The process itself is captivating, and the end result speaks volumes. Our collaboration with Weylandts brought forth an extraordinary opportunity to create hot art installations in their stores. The combination of traditional thatch and vibrant, fiery patterns created a visually stunning and unique ambiance.


Weylandts Furniture Store Thatch Display Organic Wall Art South Africa Artep Studio Paint with Fire

Image: Sonja du Plessis - Group VM: Styling & Creative - Weylandts


Unconventional Artwork on Vertical Thatch Installations


This unconventional concept of creating artworks on vertical thatch installations is capturing the interest of various establishments, such as restaurants, Safari lodges, and Game Reserves. Cornel Piek, Member of BM Thatchers Johannesburg, expressed their appreciation for the innovative use of thatch. It's a wonderful way to explore the versatility of this ancient tradition.




Video: Artep Studio


Experience the Organic Charm


If you find yourself in the vicinity, make sure to visit Weylandts and immerse yourself in the organic charm of these installations. Witness the fusion of ancient craftsmanship and contemporary artistry, as fire dances upon thatch, breathing life into patterns and designs.


Weylandts Furniture Store Thatch Display Organic Wall Art South Africa Artep Studio Paint with Fire

Image: Artep Studio


We extend our heartfelt gratitude to Sonja Du Plessis and Weylandts for their unwavering trust and extraordinary opportunity to bring these captivating art installations to their stores.


Intrigued by the idea of painting with fire on thatch? Step into the world of fiery patterns at Weylandts and experience the mesmerising fusion of ancient tradition and contemporary artistry. Don't miss out on the chance to witness the organic charm of these installations that push the boundaries of creativity.


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2 comentarios


leandre.longmore
25 jul 2023

I'm absolutely in love with this. I can't wait to see your next project.

Me gusta

Ch M
Ch M
22 jul 2023

Great idea....and HOT executed....😍

Me gusta
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